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Success no longer lies in what we do; how we do what we do now matters most. In a world where information flows and technology connects us instantly around the globe, the rules of the game for business today have changed dramatically. In HOW: Why How we Do Anything Means Everything…in Business (and in Life), Dov Seidman presents a clear vision of this new world and tells the compelling story how everyone can thrive within it.In a connected world, individuals and organizations that make the strongest connections win. In the past, our products and services – our whats – were our keys to success.

Today, whats have become commodities, easily duplicated or reverse engineered. Sustainable advantage and enduring success – for both companies and the people who work for them – now lie in the realm of how.

From this simple ideas flows an entirely new way of looking at business and life in the 21st century. Today, how we behave and interact with others is the ultimate differentiator. The qualities that most once thought of as “soft” – integrity, passion, humility, and truth – have become the hard currency of business success and the most powerful drivers of reputation and profitability. Whether you are a business executive, manager, or employee, HOW will transform your thinking. Divided into four comprehensive parts, this insightful book:

• Explains the forces and factors that have fundamentally changed the world, placing a new focus on the how’s with which you conduct yourself in business and in life;
• Provides a new framework for your thinking to help you understand and implement a more effective approach to your decisions so that you can play to your strengths; take action based on knowing what you should do, not what you can do; and learn to create consonance in all your interactions;
• Shows you how to rethink your actions and decisions to thrive in today’s new business realities by marketing with transparency, building trust and earning your reputation; and
• Introduces a new type of business culture that companies must strive to build based on principles of organizational self-governance and a comprehensive new leadership framework that every reader will find fascinating and inspiring.

With in-depth insight and practical advice, HOW will help you bring excellence and significance to your personal life and your business endeavors and refocus your ideas and thought patterns in powerful new ways.

Author Dov Seidman and HOW has been featured on ABC’s Good Morning America, Business Week.com, TheStreet.com, Motley Fool.com, Forbes.com, PBS’s Charlie Rose, and in the New York Times, and has appeared at the National Press Club (in conversation with New York Times columnist Thomas Freidman), the Core Club in Washington D.C., and the Rand Corporation.

If you want to stand out, to thrive in our fast-changing, hyperconnected and hypertransparent world, discover HOW.