Why TV still matters
Here I am, a person who perhaps watches three to four hours of television tops and usually that means I’m watching a DVD on my television screen – one I rented from Netflix. But this morning because I had to get up with the chickens for an international conference call, I drank my tea and watched the Weather Channel to see why it is so blooming cold here. Then I watched CBS and ABC morning news. I personally preferred ABC because of the anchors and the weather girl was a kick. While watching a commercial came on by Sports Illustrated selling scads of Superbowl memorabilia. They were showing images of the Saints winning the 44th Superbowl and when they flashed on Drew Brees holding up his son, tears welled in my eyes.
Now you tell me if an online, radio, out of home, print, mobile advertisement could ever stir that sort of emotion and I’ll eat my media maven hat.
Oh and the good news – ten degrees warmer tomorrow.