Branding
I’m focused on trying to get a company I know to do a major out of home campaign because I believe it is the way to make their name a household name. I’ve always been an armchair creative, and media buyer, in my other life. I love branding and I love building a company. I remember when I was getting married and took the name Dangermond, I said it’s a keeper. And I’m glad I did even though life took a different turn.
But today I realized that no matter what you do or what name you do it under, in the end you are you.
I was speaking to a long time source of mine and telling him I’m leaving at the end of the year, and was telling him the name of my new company, Greenlight Global Research and he said, “You’ll always be Rachel to me.”
Ha.